Burritos ,Bacon,and the Future of Marketing

You heard it here first: Burritos are the new bacon.

Bacon is *so* last year. 

Not so long ago if you wanted to create content to capture the hearts and minds of the internet at large, bacon would be your topic of choice. 

However, today, dear friends, you might be better off working burritos into your content. We've seen runaway successes like Tiny Hamsters Eating Tiny Burritos, Classic Love Scenes Improved by Burritos, and when burritos are made incorrectly (yes, apparently this happens) we see an outpouring of rage like this.

Dear reader, I am of course kidding. Sadly, the future of marketing is not burritos. 

In truth, dear reader, as much as I'd love to tell you the future of marketing is as straight-forward as a particular foodstuff, I'd be doing us all a grave disservice.

I got to thinking about this particular topic a few months ago when prepping for SMX Munich. I've been working in this industry for about 7 years, which makes me a comparative youngster, but nonetheless, during that time we've seen huge changes.

Remember when keyword density was a thing?

You'd see these sites which huge, apparently empty footers. You'd hit ctrl+a to reveal the densely packed keywords in text the same colour as the background.

Remember how strongly weighted anchor text was?

It was so strongly weighted, we were able to do stuff like this:

Over the years there have been many updates, and some of the most interesting include:

• 2009: Vince saw big brands get a boost
• 2010: Caffeine saw a new web indexing system
• 2011: Panda saw a crackdown on "thin" content
• 2012: Venice saw localised results ranking for general or broad queries without a geographic modifier
• 2012: Penguin saw a crackdown on low quality links
• 2013: Hummingbird saw a move from indexing to understanding

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